MKS instruments
A new identity for multiple divisions
Abstract background visuals were selected to delineate the different product groups. they represent flow and motion of the MKS instrument process. Secondary graphic elements using round corner boxes and elliptical curves also convey this process.
Abstract Elements
Incorporating abstract elements lends this design a distinctive and unparalleled quality.
Unique Diecuts
Die cuts offer an elevated level of tactility to any document, providing an enhanced sensory experience. By strategically adding sections it engages the reader in a more dynamic and interactive way.
Consistent Branding
Every individual piece maintained the brand design while embodying its own distinctiveness.
One of many Brochures
The grid system employed in this brochure series proved to be incredibly successful, leading to its widespread adoption in numerous other brochures. While the cover image graphics underwent alterations, the products featured in the interior also underwent modifications.
Self contained multi panel mailer
Opening expanding mailers, such as this one, is an enjoyable experience. Each panel within the mailer presents a fresh message, captivating the recipient and leading them to the compelling conclusion of reaching out to the provider.
Summary
Each piece of collateral, such as brochures, posters, and banners, utilized a unique abstract pattern that served as a visual representation of the brand. These abstract patterns, along with other branding elements like logos and colors, were strategically employed to create a clear distinction among the different product groups within the company’s offerings. The use of these visually striking and cohesive designs helped to establish a cohesive and visually appealing brand identity across all marketing materials.
